|
Kesaint Blanc have been operating for almost 30 years and have, as a result, developed a large distribution network. We have also worked with various authors, both local and international, with distribution and or co-publishing options. We generally tailor each agreement specifically to the needs of the author or organization. We do a thorough market analysis and business plan to review each opportunity and its profitability. There are 3 options in which we usually offer to our customers:
1. Standard Publishing
Here the Publisher, Kesaint Blanc. will develop, edit and publish the books. The Publisher bears production and distribution cost and the Author receives an aggreed royalty percentage fee over nett revenue.
Standard Publishing puts more risk on the publisher and this option is ideal for products that expects a high sale volume and/or a garuanteed sales audience.
2. Co-Publishing
In Co-Publishing we work together with author or an organization to develop and publish the books. The Publisher, Kesaint Blanc, bears the distribution cost and author or an organization bears the production cost. Depending how to cost is split will determine how to profit is split. When cost is split 50-50 then the author or organization will receive a 50% royalty over nett revenue.
Co-Publishing is ideal for authors or organizations that would like to treat their product as a business. Co-Publishing requires a higher investment but has higher returns. Co-Publishing also gives the author or organization a more hands on approach.
3. Distribution
Kesaint Blanc also does general distribution using our current distribution channels. Our current distribution channels include
- All major book stores accroess Indonesia
- Faith communities and networks accross Indonesia
- Education communities and networks accross Indonesia
- Door to door distribution
The author or organization will pay an advanced fee for shipping cost. Depending on the arangement, the author or organization will generally deliver their products to Publisher’s, Kesaint Blanc, warehouse. Kesaint Blanc will then distribute the books to the select organizations and charge a discount fee that ranges from 35%-60% (depending on the distribution channel) on the net sales price.
Some of our book store channels include:
- Gramedia (90 bookstores)
- Toko Gunung Agung (32 bookstores)
- Togamas (40 bookstores)
- Kinokuniya
- Times Bookstores
- Aksara
- Other traditional/ independent bookstores
Publishing with Kesaint Blanc
Kesaint Blanc work togerther with our customers which cover some of the following items
- We working together with our authors. We believe a that marketing the product starts with the development of the product. We need to know our audience and target market before developing our products. A sound business plan for each product will greatly enhance the success and performance of each product. Kesaint Blanc also believes the author or organization to that envissioned the product plays a large role in the success and marketing of the product.
- Products are professionally edited, deisgned and/or translated. The layout of the product through to the cover design plays a vital role to the impact that the product will have on its reader or user. Ensuring that we use professional and experienced editors, translators, and designers we can ensure greater success in satisfying our customers.
- Quality Assurance. At Kesaint Blanc we believe quality is key. We have implemented various quality assurance checks and proof reading in our development proccess to ensure quality. Our proof readers are also selected in areas of our target market so that we can deliver the right product to our target audience.
- Digital Enhancement. At Kesaint Blanc we have realized that in todays era, digital communication is critical to the success of any product. At Kesaint Blanc we have various enhancements options that we have developed to give our products greated value added benifits, these
Publishing Matrix
| Features |
Description |
Standard |
Co-Publishing |
Distribution |
| Product Analysis |
Product is reviewed for quality and its associated target market. The author is also analyzed to determine if they have the required qualification and/or background knowledge. |
Yes |
Yes (^^) |
|
| Market Analysis |
The local market is reviewed and quantified in regards to its target market. The market is also segmented and reviewed at each socio economic gap to estimate sales. |
Yes |
Yes (^^) |
|
| Minimum Sales Requirements |
With standard publishing, we determine a Minimum Sales Requirements. Generally, we need a guarantee that the product will sell min. 2000 copies in the first marketing year. |
Yes |
|
|
| Value Adding |
Value added options are considered to assist with making the product more appealable to our target market. Additional learning aids are also considered to help with maximizing our customer experience. Value added options include things such as; eBooks, audio, software, pen reader, etc. |
Yes (*) |
Yes (^^) |
|
| Pricing |
After reviewing the result of our Product, Value adding, and Market analyses; the right price for the book is determined. We also compare the market values for similar and related products. |
Yes |
Yes (^^) |
|
| Marketing Strategies |
Prior to the Editorial process, the Marketing strategies are determined for each product to ensure that we have the right product design, endorsements and marketing activities to follow up the publication. This process also includes determining the right editorial, production, and distribution bench marks |
Yes |
Yes (^^) |
|
| Profit & Loss Analysis |
A final profit and loss analysis is completed to give a visual representation of the products profitability. A budget is then determined for the editorial, production, and distribution processes.
Title Profit and Loss Analysis provide a breakdown of the investment for the first, second and thereafter marketing years. In Co-Publishing, Author is able to review this and set the front list sales target. |
Yes |
Yes (^^) |
|
| Translation |
Publisher will provide translation work for products that need to be published in bilingual or multilingual. |
Yes |
Yes (^^) |
|
| Editing |
The editing process consists of several layers of at least 2 editing stages with minimum 2 different editors. Each manuscript is assigned to an editor-in-charge. |
Yes |
Yes (^^) |
|
| Design |
The product design will be agreed upon. During the process, we short list at least 3 different layout designs and cover designs from which we will select the right choice based on our market analysis |
Yes |
Yes (^^) |
|
| Proof-Reading (Quality Control) |
Post translation and editing, the product is first proof read internally several times to ensure quality. The product is then sent to independent experts in the field to gather final comments and suggestions. These suggestions are then incorporated into the editorial process and the editing cycle is re-initiated. |
Yes |
Yes (^^) |
|
| Testimonials Gathering and Critics |
Once a final draft has been prepared, it is sent to various influential people and experts in an attempt to collect testimonials to assist with promotion of the product. This process also allows for additional proof reading. |
Yes (*) |
Yes (^^) |
|
| Printing Specification Recommendation |
Based on the market analysis together with the editorial process, the final production specifications are determined |
Yes |
Yes (^^) |
|
| Paper, Print and Binding |
The required paper, printing and binding equipment and material is prepared for the production process. |
Yes |
Yes (^^) |
|
| Production Cost bared by Publisher |
|
Yes |
|
|
| Advanced Shipping Fee |
|
Yes |
|
Fee Applies |
| Distribution Cost bared by Publisher |
|
|
|
Yes |
| Book Launching Event |
Based on the marketing strategies, a book launching event(s) are set into motion. These include events such as allowing the Author, Publisher, and/or an influential person to give a presentation or talk about the product. During these events, book signings and questions and answers are generally included. |
Yes (*) |
Yes (^^) |
Yes |
| Promotional Events |
Based on the marketing strategies, promotional events are planned and prepared. These include road show events at related institutions, fairs, business centers, and/or organizations. During these events the product will be promoted and sold. |
Yes (*) |
Yes (^^) |
Yes |
| Press Release Book Samples |
Press Release on the new publication will be sent to our media database along with a sample of the book. If there is a Book Launching event, we will send along the invitation for the event. |
Yes (*) |
Yes (^^) |
Yes |
| Social Media and Website Communication |
Based on the marketing strategies, the product will be communicated and promoted through the use of social media such as twitter, Facebook, YouTube, and blogs. A website may be created to assist in effective promotion. |
Yes (*) |
Yes (^^) |
Yes |
| Book Distribution - Retail |
The book is distributed to our retail sector, these include over 300 book stores across Indonesia, such as:
- Gramedia (90 bookstores)
- Toko Gunung Agung (32 bookstores)
- Togamas (40 bookstores)
- Kinokuniya
- Times Bookstores
- Aksara
- Periplus |
Yes |
Yes |
Yes |
| Bookstores Marketing Campaigns |
Based on the marketing strategies, bookstores are provided with sales kits and promotional material to assist with sales. Also book displays and in-store advertisements are negotiated and agreed upon. |
Yes (*) |
Yes (^^) |
Yes |
| Book Distribution - Targeted |
Based on the marketing strategies, the product will be distributed to other areas to the related target market, these include:
- Educational institutions
- Business centers
- Faith Communities
- Related Organizations |
Yes (*) |
Yes |
Yes |
| Direct Selling Campaigns |
Based on the marketing strategies and a direct selling road map, various agreements will be made during the promotional events to access direct markets and 3rd party distribution outlets. |
Yes (*) |
Yes (^^) |
Yes |
| Royalty |
A royalty is paid to the author/owner based on a percentage of net sales (sales after discounts), twice yearly along with the sales report. |
Yes |
|
|
| Profit Sharing |
Profit is shared on net sales (sales after discounts) at an agreed percentage, twice yearly. Sales report can be provided monthly. |
|
Yes |
Yes |
(^^) Indicates that the product author/ owner has a 50% voice and ownership with the process. A key difference between standard publishing and co-publishing is the level of partnership. With Co-publishing the risk is shared across both parties and therefore we share the decision making process.
(*) Indicates that this process is not mandatory and will only be action when required.
|
